Vida Coco released their ad with Rihanna on their Facebook fan page. Rihanna joins the list of celebs who endorse Vita Coco including Madonna. Rihanna was chosen as a spokesperson for the brand earlier this year and shot this campaign in May. If you look closely in her Man Down video, she actually drinks the Vita Coco in the video (great product placement!)
About Vita Coco:
Vita Coco® is the brand that started America’s craze for fresh coconut water. In the U.S. Vita Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralph’s, Stop & Shop/Giant, Costco select Wal-Mart stores and many chain and independent groceries. It is also sold in most major U.S. airports and university campuses, as well as online at Amazon.com.
Available in six great tasting flavors – Pure, Açaí & Pomegranate, Tangerine, Passion Fruit, Pineapple and Peach & Mango – Vita Coco was founded in 2004 and is based in New York City.
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
Follow Me:
Rihanna looks hot, would look hotter with ZICO coconut water