An insightful look into the multifaceted career journey of Lexi, a Public Relations (PR) maven and entrepreneur who has deftly navigated the music industry, the corporate world, and entrepreneurial ventures.
Lexi’s early experiences in the music industry saw her working with prominent figures like award-winning producer Big D and artists such as Lil Wayne and Flo Rida. These experiences provided her with invaluable lessons in relationship building, which she has leveraged throughout her career. Lexi underscores the importance of networking, stating that her relationships have been instrumental in her professional journey and growth.
However, Lexi’s professional path didn’t stop at the music industry. She made a strategic move to the corporate world, gaining experience with companies like Viacom and MTV. The shift allowed her to understand the inner workings of large corporations, an education that has proved invaluable in her entrepreneurial ventures.
Lexi’s roots in Jamaica have been a motivating factor in her entrepreneurial journey. These roots inspired her latest venture, CODA TV, an on-demand streaming network that celebrates Caribbean culture. The platform showcases a variety of content, from movies and short films to music videos and documentaries, all connected to the vibrant Caribbean culture.
CODA TV, standing for Caribbean on Demand All in One Place, aims to fill a gap in the entertainment industry. Lexi observed that while Black Hollywood was gaining recognition, the Caribbean market was largely overlooked. Determined to change this, she established CODA TV to bring Caribbean content to the forefront.
The streaming network also seeks to support emerging filmmakers by providing a platform for their work. Lexi recognizes the challenges that Caribbean filmmakers often face, such as lack of resources and funding. CODA TV offers an opportunity for these creatives to share their stories, and in doing so, contributes to the diversification of content in the streaming world.
One of the significant challenges in the streaming content industry, as Lexi highlights, is finding a balance between monetization and profit for creatives. She assures that CODA TV is working diligently to find the right balance, aiming to make the platform profitable for everyone involved.
Lexi’s career journey serves as an inspiration for many. Her experiences in PR, the music industry, the corporate world, and her entrepreneurial ventures underline the importance of adaptability, networking, and passion in achieving professional success. Koda TV stands as a testament to Lexi’s commitment to bridging culture and business, further proving that she is indeed a master of all trades.
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