Nicki Minaj continues to expand her brand, teaming up with Myx Fusions, a fruit-infused, single serve moscato wine beverage. She will be a partner as well as the face of the brand as it has plans to expand within the U.S. Market. Nicki will be all up in the marketing “mix” as they plan to develop an marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
Read more about the deal on Nicki’s website. Once again the pop star is spot on with her partnerships! Proud of her, can’t wait to try!
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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