Rihanna may be to Barbados, what Bob Marley is to Jamaica, from a tourism perspective. The pop star recently inked a three year deal with he Barbados Tourism Authority (BTA) to exclusively promote her hometown island of Barbados as a tourist destination.
Rihanna is an international super star, so this deal makes sense. I only wonder what took them so long!
“In the hearts of every Barbadian, Rihanna is known as the girl down the road, but to the world she has become a musical sensation and social phenomenon,” said Barbados’ Minister of Tourism, the Hon. Richard L. Sealy. “She is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination.”
As an ambassador for the island of Barbados, over the next three years, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence. In addition to her concert in Barbados this summer, Rihanna will promote travel to the island from Brazil during her appearance on tour in September.
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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[…] has always worn her Bajan heritage with honor. Earlier this year the pop star was named ambassador to the island by the Barbabos Tourism Authority. Filming a behind the scenes documentary for the […]